Legal

Privacy Policy

Last Updated: March 15, 2026

NOTICE: PURKPACK.COM does not sell your sensitive or biometric personal data.

Introduction

PURK PACK, LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website PURKPACK.COM (our "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

On this Website.
In email, text, and other electronic messages between you and this Website.
Through mobile and desktop applications you download from this Website, which provide dedicated non-browser-based interaction between you and this Website.
When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by:

Us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries); or
Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

1. Children Under the Age of 13

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at the address provided in the Contact Information section below.

Residents of certain states under 13, 16, or 18 years of age may have additional rights regarding the collection and sale of their personal information. Please see Your State Privacy Rights for more information.

2. Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

By which you may be personally identified, such as name, postal address, email address, telephone number, or any other identifier by which you may be contacted online or offline ("personal information");
That is about you but individually does not identify you, such as browsing preferences, theme settings, and pet profile data; and/or
About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

Directly from you when you provide it to us.
Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.
From third parties, for example, our business partners.

a. Information You Provide Directly

The information we collect on or through our Website may include:

Dog Profile Data – When you create a dog profile, we collect the dog's name, breed, size, weight, age, fur type, health notes, preferred walking times, and an optional profile photo.
Account Information – If you create an account, we collect your email address and authentication credentials.
Feedback and Support Requests – If you submit feedback, we may collect your name, email address, feedback type, and message content. We may also ask you for information when you report a problem with our Website.
Newsletter Signup – If you subscribe to our newsletter, we collect your email address.
Records and copies of your correspondence (including email addresses), if you contact us.
Your search queries on the Website.

b. Information Collected Automatically

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

Location Data – When you use the weather feature, we may request your precise geographic coordinates (latitude and longitude) through your browser's geolocation API. This requires your explicit permission via a browser prompt. You may also manually enter a ZIP code or city name instead.
Device and Browser Information – When you submit feedback, your browser's user agent string and the current page URL may be recorded alongside your submission. We may also collect your IP address, operating system, and browser type.
App Usage Data – We store information about your navigation history, onboarding progress, selected preferences (theme, temperature units), and shopping activity (cart and wishlist) locally on your device.
Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.

The information we collect automatically is primarily statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

Estimate our audience size and usage patterns.
Store information about your preferences, allowing us to customize our Website according to your individual interests.
Speed up your searches.
Recognize you when you return to our Website.

3. How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To present our Website and its contents to you.
Personalized Safety Recommendations – Dog profile data is used to generate weather-based safety ratings, activity suggestions, and pavement temperature warnings tailored to your dog's breed, size, age, and health.
Weather Lookups – Location data is used solely to retrieve current weather conditions and forecasts.
Product Recommendations – Dog profile and weather data may be used to suggest relevant gear and products from our catalog.
Email Communications – If you opt in, your email address is used to send newsletters and service-related notifications through MailChimp.
Service Improvement – Feedback submissions help us identify bugs and improve the application.
Account Management – Account credentials are used to authenticate you and manage your profile data.
To provide you with notices about your account, including expiration and renewal notices.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
To notify you about changes to our Website or any products or services we offer or provide through it.
To allow you to participate in interactive features on our Website.
In any other way we may describe when you provide the information.
For any other purpose with your consent.

4. How We Store Your Information

a. Local Storage (Browser)

The following data is stored locally on your device using your browser's localStorage:

Dog profiles (name, breed, size, weight, age, fur type, health notes, photo, walking times)
User preferences (theme, temperature units)
Last searched location
Onboarding progress
Navigation history
Shopping cart and wishlist
Feedback submissions (up to 50 entries)
Newsletter signup emails (up to 1,000 entries)

This data remains on your device and is not automatically transmitted to our servers unless you are using an account with cloud sync enabled.

b. Cloud Storage

If you create an account, your data may be stored in our cloud database. This includes:

Account credentials and authentication tokens
Dog profile data
User preferences and settings

c. Application Hosting

Server logs generated during your use of the application may include IP addresses, request timestamps, and general usage data.

5. Cookies and Tracking Technologies

a. Cookies

PurkPack does not currently use cookies for tracking or advertising purposes. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system may issue cookies when you direct your browser to our Website. For information about managing your privacy and security settings for cookies, see Choices About How We Use and Disclose Your Information.

b. Web Beacons

Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

c. Local Storage

We use browser localStorage (not cookies) to store your preferences and data locally on your device. This data is not shared with third parties unless you use cloud sync features.

d. Analytics

Analytics tracking is disabled by default. If analytics are enabled in the future, we will update this Privacy Policy to reflect the specific data collected and the services used.

6. Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website may be served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

7. Location Data

How We Collect It – We request your location through your browser's geolocation API with high-accuracy mode enabled. Your browser will always ask your permission before sharing your location.
What We Collect – Precise latitude and longitude coordinates.
How to Opt Out – You can deny the browser's location permission prompt at any time. You can also manually enter a ZIP code or city name instead of using geolocation. You may revoke location permissions through your browser settings.

8. Data Retention

Local Data – Data stored in your browser's localStorage persists until you clear your browser data or manually delete it within the application. There is no automatic expiration.
Cloud Data – Account and profile data stored in our cloud database is retained for as long as your account remains active. You may request deletion of your account and associated data at any time.
Email Data (MailChimp) – Your email address and subscription data are retained by MailChimp until you unsubscribe or request removal.
Weather Data – Weather API responses are cached in memory for up to 10 minutes and are not permanently stored.

9. Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

To our subsidiaries and affiliates.
To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of PURK PACK, LLC's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by PURK PACK, LLC about our Website users is among the assets transferred.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply our Terms and Conditions and other agreements, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of PURK PACK, LLC, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Third-Party Services

We rely on the following third-party services to operate PurkPack. We do not sell, rent, or trade your personal information to third parties for marketing purposes. We share data with third-party services only as necessary to provide and operate PurkPack.

10. Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising – You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
Promotional Offers from the Company – If you do not wish to have your email address used by the Company to promote our own or third parties' products or services, you can opt out at any time by sending us an email stating your request to the contact information provided below. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.
Location Data – You can deny the browser's location permission prompt, revoke permissions in browser settings, or manually enter a ZIP code or city name instead of using geolocation.

We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.

11. Accessing and Correcting Your Information

You can review and change your personal information by logging into the Website and visiting your account profile page.

You may also send us an email to request access to, correct, or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

12. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

a. Access and Portability

You have the right to request a copy of the personal data we hold about you. For locally stored data, you can access it directly through your browser's developer tools.

b. Correction

You can update or correct your dog profiles and account information at any time through the application.

c. Deletion

Local Data – You can delete your dog profiles through the application or clear all PurkPack data by clearing your browser's localStorage.
Cloud Data – You may request deletion of your cloud-stored account data by contacting us through the methods provided on the site.
Email Data – You can unsubscribe from emails at any time using the unsubscribe link in each email, or by contacting us to request removal from MailChimp.

d. Opt-Out of Communications

You may opt out of newsletter and marketing communications at any time by clicking the unsubscribe link in any email or by contacting us.

e. Location Permissions

You may revoke location access at any time through your browser settings.

13. Your State Privacy Rights

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information.

California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:

Confirm whether we process their personal information.
Access and delete certain personal information.
Correct inaccuracies in their personal information, taking into account the information's nature and processing purpose (excluding Iowa and Utah).
Data portability.
Opt-out of personal data processing for:
- targeted advertising (excluding Iowa);
- sales; or
- profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
Either limit (opt-out of) or require consent to process sensitive personal data.

The exact scope of these rights may vary by state. To exercise any of these rights, please contact us using the information provided in the Contact Information section below.

California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to the contact address provided below.

Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out right may submit a request to the contact address provided below. However, please know we do not currently sell data triggering that statute's opt-out requirements.

14. Children's Privacy

PurkPack is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us so we can take steps to delete such information. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to remove that information promptly.

15. Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. These measures include:

Use of HTTPS encryption for all data transmitted between your browser and our servers
Content Security Policy (CSP) headers to prevent cross-site scripting attacks
Input sanitization and validation to protect against injection attacks

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

16. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know – You may request details about the categories and specific pieces of personal information we have collected about you.
Right to Delete – You may request that we delete your personal information, subject to certain exceptions.
Right to Non-Discrimination – We will not discriminate against you for exercising your CCPA rights.
Right to Opt Out of Sale – We do not sell your personal information.

To exercise these rights, please contact us through the methods provided on the PurkPack website.

17. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you may have additional rights under the General Data Protection Regulation (GDPR):

Legal Basis for Processing – We process your data based on your consent (e.g., location access, newsletter signup), contractual necessity (e.g., providing the service), and legitimate interests (e.g., service improvement and security).
Right to Access – You may request a copy of your personal data.
Right to Rectification – You may request correction of inaccurate data.
Right to Erasure – You may request deletion of your data under certain circumstances.
Right to Restrict Processing – You may request that we limit how we use your data.
Right to Data Portability – You may request your data in a structured, machine-readable format.
Right to Object – You may object to processing based on legitimate interests.
Right to Withdraw Consent – You may withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise these rights, please contact us through the methods provided on the PurkPack website.

18. International Data Transfers

Your information may be transferred to and processed in countries other than your own. Our third-party service providers may store and process data in the United States or other jurisdictions. By using PurkPack, you consent to the transfer of your information to these jurisdictions, which may have different data protection laws than your country of residence.

19. Governing Law

This Privacy Policy and any disputes arising out of or related to it are governed by and construed in accordance with the internal laws of the State of New York without giving effect to any choice or conflict of law provision or rule.

20. Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Website home page. If we make material changes to how we treat our users' personal information, we will notify you through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this privacy policy to check for any changes.

21. Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

PURK PACK, LLC
Email: Contact us through the PurkPack website